I’ve traversed a winding path in my career of 15+ years, with my early days as an agency copywriter taking me through some health-focused work, but much more so across other industries like spirits, automotive, hospitality, finance, and the arts. Somehow, though, I always return to health. The last eight years have shown me that my passion and purpose is to be of service in the health space, helping people to feel and look their best at any age.

The world of health and wellness stands at an inflection point. The rise of health influencers, the explosion of dietary supplements and novel remedies popping up almost daily, the glut of information (and misinformation) across every platform can be as noisy and confusing as they can be informative or helpful. The marketing landscape is evolving, too, as is the very nature of how great creative work gets done.

I seek to unlock and amplify what’s hiding deep in the hearts of healthcare and wellness brands, that caring, compassionate “why” that connects them with those they serve. And I seek to understand consumers’ deepest desires and healthful aspirations so I can help them find ways to go forth with confidence and feel safe in the choices they make for their bodies, now and in the future.

I am a champion of clarity, consistency, and empowerment. We must embrace change, always, but we also must hold true to the standards that allow those we serve to make informed, educated decisions—especially when it comes to their health.

My years of experience have given me the tools and the knowledge to be able to uphold this balance, to steward brands through a changing digital and traditional advertising landscape, to guide and mentor creative teams through complex material, to keep all the dots connected for those whom we are truly doing this work for—the patients and consumers.

Take a look at some of my former colleagues’ testimonials below, and check out my WORK and CLIENTS pages for more.

Want to work together? Have questions? Let’s connect:
Find me on LinkedIn
Book a discovery call 
Shoot me an email